Performance (e-commerce) marketing

Performance marketing has one goal – driving sales. It’s crucial to measure it in a proper way. Often it is not as easy as it seems. Google Analytics is not the best way for measurement of many sources of traffic like facebook ads.

issue with Single Page Application measurement Google Analytics

Single page application – Proper PageView Measurement (solving issue with google and referrer traffic)

11 June 2021
Performance (e-commerce) marketing

Source / medium parameters being lost for some sessions with Single Page Application? It’s known issue with referrer. Read more to find out the solution.

Cross-Device and Online-Offline Links – How to approach it?

16 March 2021
Performance (e-commerce) marketing

Putting user in center is a challenge in multiple-devices world. What are the technical possibilities to match a user? Let’s find out!

Incremental Facebook ROI / ROAS – Measurement options

9 March 2021
Performance (e-commerce) marketing

Facebook panel shows, that the results of ads are sooo great! Is it believable? Let’s find out how to measure INCREMENTAL impact on business