Google Analytics 4

Google Analytics 4 is a new analytical system from Google which allows you to link data with BigQuery. This way you can process raw data and create each report you dreamed of. It is much more flexible compared to segments / non-standard reports in Google Analytics.

Comparison between Google Analytics and Google Analytics 4 shows that it is no brainer to implement Google Analytics 4. It should cover all your needs. More – it exceeds technical aspects compared to Google Analytics 360 (Premium).

Transition from Google Analytics to GA4

25 February 2023
Google Analytics 4

How to create GA reports from GA4 RawData in BigQuery? It is a challenge which lot’s of companies (data analysts) will face, soon, really soon.

Proper reporting in Data-Driven company

25 February 2023
Google Analytics 4

Reporting is crucial thing to go in set direction. How to handle it?

GA4 Set Up with Raw Data on Google Cloud

Raw Data from GA4 in Google Cloud / BigQuery – First Steps

3 March 2021
Google Analytics 4

Would like to set up Raw Data of your page traffic in Google Cloud? Let’s go through it step by step with Google Analytics 4 and BigQuery.

Google Analytics 4 vs Google Analytics 360 – How to save 5000 $ monthly

28 February 2021
Google Analytics 4

Is Google Analytics 4 for you? How hard it is to switch from GA? Does it compare in any case to 5000$/month GA360 (Premium)? Let’s answer all the above!